Is it OK for Gov. Huntsman, soon to announce his candidacy for president, to create a deceitful campaign ad?

The ad: country music in the background. Text about Jon Huntsman. Great scenery. Huntsman on a dirt bike, zooming down the road! Only it's a stuntman and NOT Huntsman! The ad IMPLIES it is Huntsman. What does this say about Huntsman coming right out of the blocks? Isn't this deceiving .... a little Milli Vannili-ish?